How to choose an SEO agency

All actions taken by SEO agencies on their clients' websites have a great impact on the position of certain keywords in organic search results on Google. Professionally performed website positioning makes it more visible to users who enter specific phrases in the search engine window, which in turn translates into higher conversion on the website. If you are wondering how to choose a SEO company, the following guide will dispel your doubts. From the text you will learn, among others what to consider when choosing an SEO agency and why the selection of a good SEO company is important to you.

SEO agency - scope of activities
What is an SEO agency? Well, it is made up of a team of experienced specialists who deal with the positioning of websites on Google. The team consists of marketers, copywriters, experts in the field of improving the visibility of websites, as well as programmers. Each of the above-mentioned people is responsible for other elements of the positioning process, thanks to which they build one, coherent whole, both in terms of knowledge and work results.

SEO audit
The first and at the same time the most important element that belongs to the duties of an SEO agency is an SEO audit. What is it about? The activities include a detailed analysis checking whether a given website is properly prepared for positioning. Experienced specialists verify the technical condition of the website, monitor whether all the guidelines have been met and whether the website has been properly optimized. What's more? The SEO agency checks all the elements that affect the positioning of your website. The quality of the content placed on subpages is also subject to examination.

SEO optimization
Are you asking yourself how to choose a SEO company? You should pay attention to SEO optimization, as it is also on the agency's side. It is a series of different types of work that make website positioning bring much better results.

Content marketing
The experienced SEO team also includes copywriters! It is thanks to them that the positioning agency can offer content marketing services. Simply put, it is specifically about creating substantive and attractive content for recipients, which will not only be of cognitive but also educational value. Professional and effective articles prepared by the copywriter engage Internet users, which in turn translates into a positive image of the company, brand, product or service. Content marketing includes, among others blog articles, sponsored articles, texts for websites and descriptions of products and categories in e-stores. What is important? All content is created based on the value that the audience is to convey, as well as guidelines that make it easier to find on Google.

Link building
As part of link builidng, an SEO agency helps increase traffic to your website. It should be emphasized that this is an extremely important element from the positioning point of view. There are 2 types of links: internal and external. Internal links are used to link one website - company blogs contain links pointing to other entries. By contrast, external links refer to the traffic that comes from the websites. External links can usually be found on social media in user posts or in comments on separate websites.

Remember that valuable linking sources make both internet users and search engines appreciate your site. Thanks to this solution, your position in search results increases.

Google Ads campaigns
How to choose a positioning company? Pay attention to getting paid traffic to your site. This is possible through the implementation of Google Ads campaigns. The campaign within this platform allows you to place not only text ads, but also image ads on many different websites. It is a great way to get quick results of your actions.

Find more information here: SEO Agency